Update one of Britain's oldest pub crisp brands to appeal to a larger market, whilst still keeping the crisp's rich history.
Appealing to the brand's unique ability to allow to user to flavour the product to their exact taste by diversifying to more exciting flavours.
The updated logo still have elements of the brands history, including the red and the square of the flavour sachet.
Bold images of real ingredients have been used to draw immediate attention to the new flavours available.
Advertisements emphasise the idea of the consumer choosing the flavour levels by having various percentages of a split between ingredients.
An industry set brief from Bear London. We were asked to create a full brand experience for a London honey producer.
A collaboration with Jessie Webber. After researching the close relationship bees have with the rest of the hive and their community, we built on this by recreating the same thing, but with young people in London.
The city can be intimidating and lonely; Urban Hive aims to get people together to learn new things and meet new people, all centred around a 'hive' of activities. The building itself mirrors a hive through the different levels and the material it's made of (pine wood).
The design - Playing on the idea of nature coming into the city, we used design language you'd expect to see in an office such as clipboards, paper clips, post-it notes and A4 sizes. These are always boardered by bright flowers and plants to represent nature and city combined.
Seasons - To address to problem of too many bees in the city and not enough flowers, we created a changing design where different flowers will be used for the menus, flyers, etc depending on the time of year and what plant flowers at this time.
Create a 16 page booklet containing the text and images from three articles surrounding the properties of the atom.
A hand-crafted book that resembles a scientists folder of files. Gaining access to the content inside is a bit of a puzzle, with the user having to rip down a scored line on the cover. This symbolises both the struggles and problem-solving the scientists encountered when researching the atoms, and also the idea of the atom being split (as described in one of the articles).
A collaborative project with Claire Johnson surrounding an art & design raffle we ran as part of the Big Give week for the RAG Society at the University of Southampton. We created an identity and promotion surrounding the event, which was distributed at both the Winchester and Highfield campuses.
Also with a massive thank you to all designers who contributed their work to the raffle: overall we raised £465 for The Red Lipstick Foundation, Make A Wish and Student Minds.
A personal project following a holiday in Cuba over the summer. I loved the colours and atmosphere of the places I visited and so decided to collate my photos into a 100 page book.
I tried to mimic the hilly landscape of the country by placing images at different heights and sizes.
Collaboration with Claire Johnson & Silvia Veciana on an event designed to optimise student's mental and physical health. Untoxicated was a day event that gave out free health foods and postcards; as well as a chance for student's to spread the positivity through a positive message wall, with messages ranging from pizza and pineapples to Beyoncé.
We created an identity and all promotion for the event; which we consider to be a complete success and loads of fun!
Interview a studio of your choice and then record it in the form of a small publication.
After contacting the studio I very much admire - Studio Small - for an interview, I decided to play on the 'small' in their name and create a smaller than average publication. This also sits nicely with what they say on their website: "you don't have to be big to be clever". In order to combine images of their work successfully I stuck to an ordered and simplistic style.